The Marketing Awards 2024 is set to be one of the most influential marketing events of the year, designed to bridge the gap between academic knowledge and practical field experience.

This year's theme, "Drive Growth by Passion: Reflect, Align, and Thrive by the Art and Science of Marketing," will focus on fostering collaboration between scholars and industry experts to inspire innovation and growth in the marketing sector.

This year’s marketing awards will take place on 25th October in Blue Sapphire Hall, Mbezi Beach in Dar es Salaam, and have already attracted big players in marketing in Tanzania. 

Moreover, since their inception in 2021, TMSA has leveraged the awards to spotlight the efforts and achievements of individuals, organizations, and scholars who are making a difference in the field of marketing. 

Sponsors of the upcoming marketers awards are: Fern Marketing, JC Decaux, Hessa Africa, RednWhite, Multchoice Tanzania, Fasthub, Crown paints, Attwood Marketing and TCC.

Director of Tanzania Marketing Science Association Prof. Emmanuel Chao, pointed out how marketing is indispensable to guarantee brand growth and profitability. He said, "In any business, enterprise marketing is exceptional, as it constitutes between 30 and 40 percent of the business budget, and is a strong determining factor for profitability and survival in the business market."

As TMSA, we will use this opportunity to encourage companies and practitioners to be more professional. Luckily, at TMSA, we are already offering marketing-certified programs. 

We are also under negotiations with the Chartered Marketing Institute of the UK to align with their programs. Our intention is to win over the local market by producing qualified marketers with more understanding of the African market than abroad.