TANZANIA made a strong impression at the 2025 Fruit Logistica exhibition in the German federal capital of Berlin which ended ten days ago, securing $12.6m in export contracts.

Maarten Boeye, UK trade specialist for the Tanzania Horticultural Association (TAHA) said in an interview at the weekend that the deals reinforce the country’s growing presence in the global horticultural market.

Tanzanian exporters signed significant deals, including a $4.4m contract for 500 metric tonnes of red sugar beans, and another $1.1m agreement for 125 tonnes of kidney beans, he said.

Additionally, a UK-based company signed up to import six 40-foot containers of Tanzanian avocados weekly for the Indian market, valued at $7.1m over ten months, he said.

A number of UK companies inquired on Tanzanian spices such as ginger, passion fruit, beans and herbs, with TAHA officials affirming ongoing discussions with buyers, with formal agreements expected soon.

Tanzania’s success at Fruit Logistica is set to generate new jobs and boost foreign exchange earnings, they said, noting that the deals will be managed through the Horticultural Exports Accelerator Programme (HEAP), which supports Tanzanian companies to meet international standards. The programme is based on a $2bn export target by 2030.

Hassan Iddi Mwamweta, the country’s envoy to Germany, praised efforts of exporters and the government to expand market reach, seeing participation in the exhibition as a turning point in boosting local horticultural exports.

TAHA has been instrumental in coordinating Tanzania’s participation in international exhibitions for over a decade, enhancing the country’s position in global markets, with horticultural exports growing steadily.

Export revenues rose from $290.7m in 2020 to $569.3m last November, driven by market diversification and sector reforms, with the Agriculture ministry and the Tanzania Agricultural Development Bank (TADB) as key partners, officials noted.