Coca-Cola has launched an exciting loyalty program for consumers in Dar es Salaam, offering food passes and a variety of prizes for customers who pair their meals with a refreshing Coca-Cola at KFC outlets. This loyalty program comes ahead of the highly anticipated Grand Food Festival, set to take place in November.

Coca-Cola has partnered with KFC in Dar es Salaam to introduce the "Pamoja - Coke Fest Meal" — a delicious combination of four pieces of chicken, chips, and Coca-Cola. Customers who purchase the Pamoja - Coke Fest Meal at participating KFC outlets will automatically receive a ‘FoodPass’ booklet along with a wristband, granting them free entry to the upcoming Coca-Cola Food Festival. 

The participating KFC outlets for this loyalty program include Mlimani City, Mikocheni Plaza, Mbezi Beach, Magomeni, Diamond Plaza, and Kariakoo. The loyalty program kicked off on 14th October and will run up to 22nd November.  

"This loyalty program is part of our ongoing Coca-Cola Food activations across Tanzania to celebrate the country’s rich culinary heritage," said Kabula Nshimo, Senior Marketing Manager, Coca-Cola Tanzania.

 Every time a customer enjoys the Pamoja Coke Festive Meal, their FoodPass booklet gets stamped. The loyalty program is targeting 1,000 customers who will be awarded with free entry to the grand Coca-Cola Food.