Bakers Campaign rewards Dar pupils with tech prizes and bicycles, boosting learning

By The Guardian , Agency
Published at 01:10 PM Nov 03 2024
The top school wins Desktops and Laptops, while the Top 5 Pupils win Mountain Bicycles, and 25 pupils with high points win school bags.
Photo: Correspondent
The top school wins Desktops and Laptops, while the Top 5 Pupils win Mountain Bicycles, and 25 pupils with high points win school bags.

PUPILS from various primary schools in Dar es Salaam have won different prizes, which included desktops, laptops, and Mountain Bicycles, after participating in a Kusanya na Ushinde na Bakers consumers campaign, which influenced and touched the lives of over 500,000 pupils and their schools.

The Kusanya na Ushinde na Bakers campaign was being run by AVI International, which aims to remain on top of the mind of consumers while leveraging bakers' brand equity in the market. 

The criteria was focused on motivating mums to buy bakers biscuits for their children at home and for their schools lunch, which also enabled teachers, and schools to win prizes that included desktops, laptops and Mountain Bicycles. The school and pupils with a high number of packs were announced as winners.

“We are impressed by the overwhelming number of schools and pupils who participated in the Kusanya na Ushinde na Bakers. Said Frikkie Van Niekerk, a Representative of Bakers Ltd“I wish to thank all those who took part and I congratulate all the winners today.

He said that the top Primary Schools which emerged as winners are Mbezi Beach Primary School which won three Desktops and one Laptop, Misewe Primary School which won two Desktops and one Laptop and Kigamboni Primary School which won one Desktop and one Laptop.

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Top five pupils who won Mountain Bicycles are Hassan Musin from Mbezi Beach Primary School, Marcus Jacob Urasa from Mgulani Primary School, James Joseph and Gloria Dickson from Jaica Primary School and Bakary Salum from Amani Primary School.

Let me use this opportunity to encourage the schools which have won desktops and laptops to use them wisely in promoting digital learning in their schools. We all understand how digital learning has become very important in our schools as it helps pupils develop digital literacy in their early age. In addition it will help teachers in making it easier to generate teaching materials and provide new teaching methods, he said.
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Speaking on behalf of the winning schools, Mbezi Beach Primary School Head Teacher Prisca Haule commended Bakers Ltd for coming with the Kusanya na Ushinde na Bakers saying that it has helped improving their teaching environment as with Desktops and Laptops will promote their teaching methods.

The Kusanya na Ushinde na Bakers consumer promotion reached 40 primary schools in Dar es Salaam where pupils had the rare opportunity of mountain bicycles while their schools won Desktops and Laptops.

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