PRESS clubs have been called to align with the 2023/2024 strategic plan set forth by the Union of Tanzania Press Clubs (UTPC) to attract stronger donor support and avoid internal conflicts that could hinder progress.

UTPC President Deogratius Nsokolo made the call at the the weekend when speaking during the union's annual general meeting, emphasising the role of press clubs in shaping the institution’s future. 

He noted that journalists have the power to either build up or weaken UTPC, depending on their dedication or lack thereof to shared goals, citing the recent recommendation by  donor to focus support on select, high-performing clubs rather than all clubs, underscoring the importance of unified efforts.

“The donor observed that some clubs are advancing while others are holding them back. It’s essential to keep UTPC’s vision and mission at the forefront and focus on the results that matter to our institution,” he stated.

The 2023/2025 strategic plan titled ‘UTPC from Good to Great’ aims to elevate professionalism and establish supportive legal and regulatory frameworks that advance media development and safeguard journalists’ rights.

Nsokolo added that the plan is designed to enhance press clubs’ effectiveness, efficiency and independence while prioritizing safety and wellbeing of journalists. To achieve the goals, UTPC is also focused on building robust systems, organizational structures and a dedicated workforce.

He highlighted that the strategic plan’s focus on project innovation and partnerships has positioned UTPC as a leader in raising standards and creating a better environment for media professionals in Tanzania.

Reflecting on past challenges, Nsokolo noted: “A few years ago, UTPC faced significant setbacks. Major donors withdrew their support, expressing concerns over unresolved conflicts within our clubs.”

UTPC Director Kenneth Simbaya echoed the call for accountability among press clubs, stressing that if they fail to fulfill their responsibilities, UTPC could be seen as an obstacle to achieving progress that is within reach.