Honda launches newly improved ACE 150 in Dar

By Guardian Correspondent , The Guardian

Published at 06:18 PM Oct 24 2024

Photo: Correspondent

President and CEO of Honda South Africa Region, Hideki Shinjo (center) cutting the ribbon to officially launch the ACE 150 motorcycle in Dar es Salaam on Thursday.

Motorcycle riders in Tanzania now have something more to smile about. Honda Motors launched the newly improved ACE 150 in Dar es Salaam today.

Speaking during the colorful ceremony held at Serena Hotel, Honda Motors Southern Africa President and Managing Director, Hideki Shinjo said they were proud to launch the new ACE 150 in Tanzania as it is one of the most strategic markets for Honda Motors, which just marked its 76th Anniversary in September.

“Tanzania is one of our strategic markets hence we are dedicated to supplying products of the highest quality at reasonable prices for customer satisfaction,” he said.

He further pointed out that Honda’s success in Tanzania is a result of its continued investment in innovation, which ensures delivery according to customer expectations.

“We are committed to creating innovative products like this new ACE 150 that does not just enhance human mobility but also benefits society as motorcycles are a source of income and currently one of the top job creators in both the public and private sectors,” he emphasized.

Honda President and Managing Director for Southern Africa, Hideki Shinjo (left) leads other dignitaries in launching the newly improved ACE 150 (Mwamba) in Dar es Salaam on Thursday. Others from left are ASP Rosemary Kitwala, Riders and Motorcycle Owners Association Chairman, Mike Massawe, Honda Tanzania Country Manager, Frank Mushi and the Honda SA assistant to the MD, Hiroki Yoshinaka.

The Honda Tanzania Country Director, Frank Mushi, said the ACE 150 is quite unique and suitable for consumers as it is improved compared to the ACE 125 and 110 that most people are used to.

“The new ACE 150 comes with a lot of new and exciting features like USB port for charging mobile phones, fuel gauge, electric start, matt black alloy wheels, headlamp cowl and a crush guard,” he described it adding that customers will have a wide selection of colors including black, which is the first to be produced, red and blue.

He also noted that the new ACE has a more powered engine and is more stable on the road hence ensuring rider and passengers’ safety adding that the new product is viable for both commercial and private use.

The launch event was attended by various stakeholders from the private and public sectors as they got the chance to ask questions and also try out the new ACE 150.