For more than two decades, one name has been synonymous with the Kilimanjaro International Marathon—Keys Hotels and Keys Tours.

With a commitment that stretches over 23 years, the brand has become an integral part of this highly anticipated event.

This journey of partnership, growth, and community support has been far more than a business venture for Luisesia P. Ndesamburo, Managing Director of Keys Hotels and Keys Tours.

 It has been a testament to the company’s deep-rooted belief in promoting wellness, encouraging an active lifestyle, and fostering meaningful connections.

In an exclusive interview ahead of the forthcoming Kilimanjaro Marathon 2025, Luisesia sheds light on the marathon sponsorship, its impact, and how the event has been woven into the fabric of Keys Hotels and Keys Tours' business.

A 23-Year Partnership: A Journey of Growth and Inspiration

"We have had the privilege of being sponsors for 23 years, and it has been a rewarding journey each year," says Luisesia, as she reflects on the longevity of the partnership with the Kilimanjaro International Marathon.

For over two decades, Keys Hotels and Keys Tours have been an anchor sponsor, consistently supporting the event year after year. The company’s dedication to the marathon is a testament to its enduring belief in promoting health and wellness while fostering meaningful community engagement.

With every year, the event has evolved, and so has the involvement of Keys Hotels and Keys Tours. From the first marathon to the current edition, the growth has been tremendous. Luisesia notes.

"The experience has been overwhelmingly positive. Each year, we have seen significant growth in both the participation numbers and the community engagement around the event."

This growth is evident not just in the increased number of participants, but also in the expanded scope of the event itself. More runners, more spectators, and more partners are part of the marathon’s journey each year, creating a dynamic and exciting atmosphere. And for Keys Hotels and Keys Tours, the marathon has offered a unique opportunity to connect with an audience that is passionate about fitness, adventure, and exploration.

At the heart of Keys Hotels and Keys Tours' sponsorship is their shared passion for wellness and an active lifestyle.

For Luisesia, the marathon has been more than just a branding opportunity; it aligns perfectly with the company’s mission. "Our inspiration comes from our shared commitment to promoting wellness and encouraging an active lifestyle.

The Kilimanjaro International Marathon provides an ideal platform to showcase our products and engage with participants who value health and fitness," she explains.

This connection with the marathon’s participants has been fundamental in driving the company’s strategy. The event serves as an avenue to engage directly with individuals who prioritize health and fitness, making it the perfect setting to meet its new for better services it offers  such as tours and accommodations, that cater to active travelers and adventure enthusiasts.

One of the most integral parts of the marathon experience is the water tables that line the route. For Keys Hotels and Keys Tours, this is an opportunity to directly interact with the participants and offer much-needed support during their journey.

 "Yes, we do have a water table along the route. It is always an invigorating experience, especially seeing participants appreciate the hydration stations. Our team is always ready to support and cheer on the runners, making it a fascinating part of the event," Luisesia shares.
 
The water table is more than just a pit stop for hydration; it represents the brand’s commitment to supporting the runners and being an active participant in their journey.

It’s a moment where the brand can physically engage with the marathoners and provide encouragement during their strenuous efforts.

One of the cornerstones of the Kilimanjaro International Marathon experience is the Kili Expo. Over four days, this vibrant event brings together sponsors, participants, and the larger community to showcase various products and services.
 
For Keys Hotels and Keys Tours, the Kili Expo is an invaluable aspect of their sponsorship, offering an ideal platform to directly interact with potential customers and other stakeholders.

"The Kili Expo is a fantastic opportunity for us to interact with participants and fellow sponsors. The four-day Expo allows us to showcase our products, engage with customers, and be part of the larger community," Luisesia explains.

"It adds tremendous value to our sponsorship by allowing us to build lasting relationships and promote our brand directly to the marathon audience."


This direct engagement with the public during the Expo is crucial for building long-term relations.