BANK of Africa (BoA) has ventured into a new campaign to scale up financial inclusion in Tanzania by rewarding better customers.

The bank awarded the first raffle draw for its digital campaign in Dar es Salaam over the weekend, whereby winners went away with different awards including mobile phones.

The draw was witnessed by the Gaming Board of Tanzania (GBT) inspector Pendo Mfuru, whereby Ebby Shabani Abdallah, the bank’s customer, emerged as the lucky winner of the mobile phone.

Fortunatus Joachim, the bank’s product & digital coordinator said that the campaign represents a means for its customers to interact with the bank’s improved mobile banking platform, which has been updated with robust features to meet customer’s needs.

The campaign is a reflection of the bank’s strategic objective to digitize its products and services in turn promoting financial inclusion as well as ease for customers to access the bank’s services.

Nandi Mwiyombella, the bank’s head of marketing & communications explained: “Through the campaign, existing and new mobile banking users will enter directly to the grand raffle draw when one performs at least 10 bank-to-wallet transactions and at least one withdrawal via bank’s agent.

“As a bank, we are committed to provide excellent products and services that meet customer needs,” he said.

“The bank will continue to develop and bring forth innovative ideas to suit the growing pace of digitization of the banking industry (banking on the Go!!) for further promotion of the financial inclusion agenda,” he added.

Ingia B-Mobile utoke na iPhone 15 pro campaign kicked off on 10th June 2024 and will run for 3 months and more–phone 15 Pro to be won by the lucky customers.

The Pan-African banking group operating in 18 African countries including; West Africa, East Africa, Central Africa and has representative offices in Paris, Spain, London, UK and China. It's a private commercial bank operating in Tanzania serving Corporate, SME and Retail customers. It began operations in Tanzania in June 2007 after acquiring Eurafrican Bank which had been operating in Tanzania since September 1995.

It’s a multinational is one of the Africa’s largest banks in Africa and present in 31 countries and 4 continents.

In Tanzania has a network of 18 retail branches including 9 in Dar es Salaam and 9 upcountry Arusha, Mwanza, Zanzibar, and all other major cities.