THE Tanzania Trade Development Authority (TANTRADE) has announced the ‘Made in Tanzania Logo Competition’ that will see graphic designers in the country competing for a chance of creating a logo that will be stamped on all exports.

Latifa Khamis, TanTrade’s Director General, told the press yesterday in Dar es Salaam that the exciting and transformative initiative will see all exports identified on regional and global markets with a uniform nation’s logo.

She said that the competition that lasts on November 25th provides a unique platform for Tanzanian graphic designers, artists, and innovators to shape the future of the national identity that showcases the creativity, pride, and potential embedded in local products and services.

According to her, Tanzania has made tremendous strides towards increasing its global visibility and in enhancing its trade relationships.

Despite various achievements, one element has been lacking: a uniform national symbol that represents the excellence and uniqueness of Tanzanian goods and services in the regional and global markets.

“The goal of this competition is to create a distinctive and recognizable logo that will serve our nation's brand mark. This logo will proudly represent Tanzania products and services as a symbol of quality, trust and pride,” said Khamis.

She asserted that in a world of ever-increasing competition and trade complexity, it is essential that the country present a clear and unified image of Tanzania to potential customers, investors, and the global community.

According to her, the aim is to ensure that Tanzania products stand out with a strong brand identity which enhances competitiveness. Increase demand for Tanzanian goods and attract investments.

“I encourage all graphic designers, artists, and innovators across Tanzania to participate in this historic competition;

This is your chance to leave a lasting mark on the country’s future, contributing to the pride and recognition of our nation on the globe stage,” she said.

Khamis revealed that the top three winning designs will be awarded a grand prize, whereby the first winner will receive 3mn/-, 2mn/- for the second winner and 1.5mn/- for the third winner.

However, this logo will become a beacon of pride for Tanzanians, representing the strength of the country’s manufacturing and processing industries.

Khamis invited development partners to support this initiative as it aligns with the broader vision of transforming Tanzania into a semi-industrialized economy by 2025, with a strong emphasis on local production, export, and competitiveness.

“As we embark on this initiative, we must remember the importance of branding in the modern economy that is favored by the strength in competitiveness,” she concluded.