Motorcycle dealer seeks to fight brand piracy

By Mary Kadoke , The Guardian
Published at 11:42 AM Apr 01 2024
Anisa Nkulo, (2nd L) Route Marketing Consultancy director addresses journalists in Dar es Salaam on the prevailing illegal rebranding of a local motorcycle wholesaler company ‘SANLG World Investment Ltd’. Second right is Bahari Leo, SANLG Project Manager.
Photo: Correspondent Mary Kadoke
Anisa Nkulo, (2nd L) Route Marketing Consultancy director addresses journalists in Dar es Salaam on the prevailing illegal rebranding of a local motorcycle wholesaler company ‘SANLG World Investment Ltd’. Second right is Bahari Leo, SANLG Project Manager.

In order to ensure a positive and efficient business environment in the country, a local motorcycle wholesaler company has raised concerns over prevailing brand piracy and a note on strict legal actions to be taken upon the act.

Addressing journalists in Dar es Salaam over the weekend, Anisa Nkulo, Route Marketing Consultancy director said there have been prevailing situation of some people rebranding SANLG contrary to the overall business legal procedures and principles.

“We are commonly known as SANLG World Investment Ltd the actual owners of the trademark as officially registered by Business Registrations and Licensing Agency (BRELA).

Nkulo said the original motorcycles belonging to the company have the brand name at the front edge of the vehicle while fake ones have a plastic label.

However, Nkulo has urged Tanzanians to report people that they might find engaging in selling or using fake SANLG motorcycles of which if the person reported is found guilty, the informer will be given a special gift of thanks.

“We call upon Tanzanians to report on the matter in circumstances where they will meet with whoever that will be rebranding SANLG motorcycles or on the other hand using the fake brand. If the information will be proved beyond doubt that the accused person committed the crime on aspects of sales, address, name of the company, address, full names likewise the Tax Identification Number (TIN), we will offer a total amount of 200,000/-as a job well done appreciation,” she said.

Bahari Leo, SANLG Project Manager said there are a lot of negative impacts upon the fraud hence urging people to stop using the fake brands as they are indirectly limiting the firms profit that they produce to benefit the users.