A Tanzanian digital company –Koncept Group is set to open a new office in Dubai later this year to tap into the United Arab Emirates (UAE) market as part of its growth strategy.

Krantz Mwantepele, the firm’s founder and Chief Executive Officer unveiled the ambitious plan in Da es Salaam over the weekend when celebrating its 9th anniversary, reflecting a remarkable journey and the profound impact the company has made on brands and communities across the country.

The digital advertising, marketing, and Public Relations agency in Tanzania has played a pivotal role in redefining the boundaries of creativity and business.

Mwantepele said the agency has continued to evolve to meet and anticipate the needs of its clients thus emerging as a top agency in Tanzania, recognized for its exceptional marketing and PR strategies

“The last 9 years have been a remarkable journey. We are grateful for the trust our clients have placed in us and the exceptional work our team has delivered. We are excited for the next chapter, where we will continue to push boundaries, leveraging data and technology to empower brands to thrive both across Tanzania and on a regional stage.”

He expressed gratitude to past and present staff for their unwavering dedication and commitment to excellence, even in challenging times.

“As we embark on our 10th anniversary, we will stay committed to data-driven PR, Marketing, and sustainability practices. Our agency stands as a shining example of how a forward-thinking approach can revolutionize an industry and leave a lasting legacy,”

Mwantepele noted that with digital media quickly becoming the perfect complement to traditional media, his company has embarked on an ambitious plan of developing a creative suite of products that amplify its clients’ brand awareness and enhance engagement.

“We will continue focusing on three key areas that include enhancing the reputation of clients, building their brand, and delivering successful business outcomes,” he stressed.

Commenting on being recognized as one of "Africa's 10 Most Empowering Business Leaders to Follow in 2024, Mwantepele said, “This is a humbling honor that fuels my commitment to driving positive change.”