JOURNALISTS in the Rukwa Region have been called upon to publicize various tourist attractions in the region, including the Kalambo Falls to promote tourism and investment.

Kalambo Falls, the 235-metre (772 ft.) single-drop waterfall on the border with Zambia is one of the tallest uninterrupted falls in Africa after South Africa's Tugela Falls and Ethiopia's Jin Bahir Falls.

Nyakia Chirukie, Sumbawanga District Commissioner made the call in Sumbawanga on Monday while officiating a capacity building for community radio and digital platform journalists to enable them promote intangible cultural heritage in Rukwa Region.

 “Rukwa has unique falls, abundant food including delicious rice, and passable infrastructure.  Our region is also endowed with Helium, a rare mineral.  Journalists have a great role to publicize these natural resources to attract investment, “said the DC.

 The training was conducted by Tanzania Media for Community Development through the support from UNESCO- Alwaleed Philanthropies with goals being to build capacity of community radio and digital platforms journalists to promote intangible cultural heritage to enhance employment for youth and women in Rukwa Region.

Rukwa region is among the top five in terms of food production  in Tanzania  with food crops grown ranging from maize, rice, beans, sunflower, finger millet, wheat, sorghum to onions just to mention a few,

The region is also endowed with a variety of fish species as 58 percent of Lake Tanganyika is in the region, not to mention Lake Rukwa.