TANGA District Commissioner Japhari Kubecha has commended the Ngorongoro Conservation Area Authority (NCAA) for its ongoing efforts to promote domestic tourism at the Amboni Caves.

He urged citizens from both within and outside the Tanga region to develop a culture of visiting local tourist attractions across the country.

Kubecha made these remarks over the weekend during the launch of a domestic tourism campaign at the Amboni Caves, in anticipation of Valentine’s Day, which is celebrated annually on February 14. 

The campaign, aimed at boosting domestic tourism and stimulating the local economy, was launched under the slogan,  "Diko la Amboni, Furaha ya Asili,Utajiri wa Urithi" means Amboni Cuisine: The Natural Joy, A Heritage Treasure.”

Speaking at the event, Kubecha recognized the Ngorongoro Authority’s exceptional efforts in preserving Tanzania’s cultural heritage and ancient sites, ensuring they remain attractive to both local and international tourists. 

He stressed the importance of supporting such initiatives and invited everyone to visit the Amboni Caves on February 14 to enjoy the special activities organized by the Ngorongoro Authority.

“I encourage all citizens, both within and outside the Tanga Region, to join us here at Amboni on February 14 to experience the wonderful activities prepared by the Ngorongoro Conservation Area Authority,” said Kubecha.

At the campaign launch, Mariam Kobelo, Senior Assistant Commissioner for Conservation at the Ngorongoro Authority, who oversees tourism and marketing services, noted that the event would provide Tanga residents with opportunities to engage in various activities that raise awareness about conservation efforts.

These activities include a traditional food cooking competition, guided cave tours, and educational sessions on the unique heritage site.

To ensure the event’s success and encourage broader participation, the Ngorongoro Authority has partnered with Smiles Safaris, a tour company that will provide transportation for tourists from Dar es Salaam, Arusha, Kilimanjaro, and Tanga.

 Participation fees will cover meals, one night’s accommodation, entrance fees, and photography services.

The Amboni Caves, which have been managed by the Ngorongoro Authority since 2019, are located just 9 km from the center of Tanga City. 

Significant improvements have been made to the site, including the installation of special lighting to enhance the visitor experience and the improvement of walking paths within the caves. 

Currently, the site attracts over 30,000 visitors annually.