ASSET Management and Investor Services (UTT-AMIS) has launched an extensive campaign aimed at educating the general public on investment, wealth management, and financial and capital markets.

Dubbed ‘Kijiwe Mchongo,’ the campaign will involve door-to-door visits to inform and educate the public about financial markets and wealth management, as explained by Daud Mbaga, Director of Marketing and Communication at UTT-AMIS.

Addressing a press conference yesterday, Mbaga stated, “The campaign will provide a platform for the general public to learn about investment and wealth management, as well as how they can participate in financial markets.” 

As of July 2023, the fund's net asset value has grown significantly from 496bn/- to 1.52trn/- over the past four years, attributed in part to the effective use of digital tools in operations.

Mbaga highlighted the fund's strong performance, noting an average annual growth rate of 50 percent over the last four years.

He specifically mentioned that in 2022, the fund's asset value rose to 996bn/- from 619bn/- the previous year, crediting this performance to sound investment policies among other factors.

He further emphasized that the fund has continuously attracted new investors, driven by increasing public confidence and awareness of the benefits of investing in collective investment schemes.

The impressive growth was also attributed to heightened public awareness of the fund's benefits, strong financial market performance, sound management investment decisions, and support from various stakeholders.

Grace Ngailo, UTT-AMIS's Communication and Marketing Department commented that the campaign aims to ensure widespread knowledge of financial markets and wealth management, thereby promoting financial literacy among the general public.

She noted significant growth in public awareness, particularly in urban areas, correlating with increased investments.