THE United Nations agency dedicated to tourism (UN-Tourism) has lauded Tanzania for impeccable organization of the World Tourism Day (WTD) fathering, marked annually on September 27th.

The safari capital this year hosted WTD, an initiative by UN-Tourism, with the theme ‘Tourism and Peace,’ which some analysts say it struck a profound chord with attendees, underscoring tourism's crucial role in fostering cultural understanding and promoting global harmony.

Stakeholders sad it marked yet another triumph for the country's burgeoning tourism industry,  as it was accompanied by an indoor travel fair, attracting over 1,000 participants across three days. 

It marked the third year in a row that the government, in collaboration with Rethinking Tourism Africa, organise that event, officials said.

Dr. Marcel Leijzer, a UN-Tourism official, message to organizers, said in a press conference yesterday that the event was flawless, while choosing Arusha reflected the theme "Tourism and Peace" and reinforced Tanzania's position within UN-Tourism.

"Organizing the conference in Arusha was a strategic decision," the message affirmed, asserting that “the setting was ideal for exploring and celebrating the intricate relationships between tourism and peace, symbolizing Tanzania's authentic commitment to the UN-Tourism mission." 

Tanzania has since independence been among the most peaceful countries in the world with tourism being a pillar of economic development, he stated, citing the the northern tourism circuit in particular.

Presentations made at the WTD event demonstrated how tourism fosters mutual respect and understanding among diverse cultures, creates employment opportunities and contributes to local economic development. 

Such contributions are essential for establishing sustainable livelihoods in tourist destinations, which contribute to building the foundation of lasting peace, he stated.

Various case studies presented successful examples from Tanzanian locations, illustrating tourism's crucial role in economic progress and sustainable development, the message indicated.

Complementing the conference was an expo where local tourism companies showcased unique offerings, firms which significantly contribute to job creation and local economic advancement, he said, pointing out that employment reinforces the theme of peace through economic prosperity.

Sirili Akko, a key stakeholder, highlighted the significance of high-profile events in promoting a tourism knowledge economy, asserting that the event provided an ideal platform for exchanging insights and strategies that can propel the industry to new heights.

"The commendation from UN-Tourism fortifies Tanzania's growing reputation as a premier venue for global tourism dialogue and innovation," the organiser noted.

The WTD and indoor travel show drew participants from across the continent and beyond, featuring a series of insightful presentations and interactive workshops, including the latest trends and innovations in the industry.

Experts and industry leaders shared valuable insights on sustainable tourism practices, cultural preservation and inclusive growth, stimulating vibrant discussions and collaborations.

The event's success was clearly demonstrated by the impressive participation levels and the quality of presentations. Attendees commended the organization of the event and appreciated the valuable insights it provided, with strong support from related business interests, observers noted.

The event flourished through comprehensive sponsorship and active involvement of stakeholders, serving as a beacon of hope and progress in showcasing the continent's abundant cultural and natural heritage, he added..