RETHINKING Tourism Africa (RTA) is set to bring together industry leaders in September this year to discuss the pivotal role of tourism and peace in driving investment and industry growth in Tanzania.

This significant gathering of the World Tourism Day commemoration and the East African Travel and Tourism Show, both of which will parallel take place in Arusha, as announced by the organizers yesterday.

These concurrent events are expected to draw a diverse audience of dignitaries, celebrities, and experts, with notable attendance from American celebrity Michael Ruggiero, who is slated to add a touch of glamour and expertise to the proceedings. 

“Ruggiero, a renowned American figure, will play a crucial role in these events as part of his endeavor to create an innovative documentary centered on Tanzanian tourism,” said RTA Director Edna Foya. 

The documentary, once completed, is anticipated to broadcast on major television networks in the United States, guaranteeing extensive viewership.

Currently, MRuggiero and his partner Haley Jackson are in the pre-production stages of a documentary titled "Wings Over Tanzania."

This project draws inspiration from the historic flying safaris carried out by Osa and Martin Johnson between 1929 and 1930, aiming to showcase Tanzania’s stunning landscapes and adventurous spirit.

These early expeditions are legendary in the context of adventure and exploration.

“‘Wings over Tanzania’ is projected to significantly impact Tanzanian tourism,” noted Ruggiero.

Experts predict that the documentary’s global exposure could draw an additional three to five million visitors to Tanzania over the next five years, thereby delivering a substantial boost to the nation's economy and reinforcing Tanzania’s reputation as a premier travel destination.

"The documentary aims to capture the stunning landscapes, diverse wildlife, and rich cultural heritage of Tanzania, making it irresistible to adventure enthusiasts and nature lovers," Ruggiero said in a statement. 

Revisiting the routes and experiences of Osa and Martin Johnson’s historic flying safaris, Ruggiero seeks to illustrate the timeless allure of Tanzania by drawing parallels between the past and present.

Esteemed global speakers at the World Tourism Day 2024 celebration, themed 'Tourism and Peace,' include Mr. Marcel Leijzer, Technical Cooperation Manager at UN-Tourism (formerly UNWTO), and Ms. Janine Wencke of Mascountor, South Africa.

 The event, scheduled from September 25th to 27th, 2024, will take place in Arusha city, drawing hundreds of influential figures from the global tourism sector.

Rethinking Tourism Africa (RTA), in collaboration with the Institute of Accountancy Arusha (IAA), is organizing this prestigious tourism conference and indoor travel fair in East Africa. 

Organizers are optimistic about exceeding last year's attendance of 450 delegates and exhibitors, fueled by the revival of the international tourism market post-COVID-19. 

"We are expecting nearly 600 delegates and exhibitors this year, alongside numerous media representatives and international visitors," Foya stated.

"This is a prime opportunity for entrepreneurs to connect with tourism business owners, directors, managers, academicians, and key decision-makers all under one roof."

With just over two months to go, global anticipation and excitement for the event are mounting, with some calling it 'the most significant indoor conference and show ever.'

"I am eagerly looking forward to participating in the fourth edition of this gathering and fair in Arusha, Tanzania. It provides a unified platform to engage with all stakeholders in the tourism industry," expressed Mikael Morlander, owner of a travel platform based in Copenhagen, Denmark.