AMREF Health Africa (T) has signed a memorandum of understanding (MoU) with East Africa Television (EATV) for generating educational content on health, water, sanitation and hygiene (WASH) especially for youth and women

Dr Florence Temu, country director for AMREF Health Africa (T) signed the agreement in Dar es Salaam yesterday with EATV Ltd managing director, Regina Mengi, as the AMREF delegation visited EATV and EA Radio premises. 

AMREF Tanzania is a leading health sector research organisation and a major development stakeholder, expressing contentment with the  EATV and East Africa Radio track record, and ability of their social media platforms to reach various groups of people with educational content.

Delegation members witnessed the major investment accord signing, projecting that its various programmes will be aired every day, on the background of the 2022 Population and Housing Census results, indicating that 77 percent of the total population is youthful.

The country director said after the signing that the visit yielded plenty of insight into what that investment in EATV and EA Radio promises, noting that the two channels have appropriate facilitation and the zeal to inform the public with quality information helpful in stimulating development.

AMREF is a not-for-profit organisation investing plenty of efforts to bring positive change in the society, she said, elaborating that AMREF Africa (T) works closely with the Health ministry and the Regional Administration and Local Governments wing of the President’s Office (P0-RALG).

It similarly engages with other organisations working in environment, women and youth to ensure that it helps such groups address various challenges, she said, expressing satisfaction with collaboration obtained from the media houses.

“You also involve us in your campaigns such as ‘Namthamini’ which shows your commitment to promoting girls’ welfare,” she reflected, affirming that the partnership entered will enhance financial capacity and technology transfer in content generation.

“That is why we say the media is powerful, when we produce features and other documents on various topics such as health and children welfare we help in the awareness campaign,” she said.

The media have an important role to inform the public on various health interventions as well as climate change issues, she further noted, while the EATV director praised AMREF for choosing to work with the media house.

This is the right platform to reach the majority of youth and women, she stated, assuring AMREF officials that EATV and its wider platform was ready for collaborating to help change the lives of women and children.

“Unfortunately, we look at our health after getting sick instead of checking it earlier," she said, intoning that these days mental health has become a challenge.

EATV expects to learn a lot from AMREF on how to reach out to the public with key health information, as it opens its doors for collaboration with various stakeholders, including government institutions, to reach out to the majority with crucial information, the media executive added.