Tanzania’s working professionals were introduced to the ultimate cooling off experience on Thursday, June 13, 2024 as leading global beverage company, Heineken launched its globally acclaimed party, Afterwork By Heineken, at Samaki Samaki, Masaki, Tanzania.

The Samaki Samaki Masaki Restaurant known for its excellent food and ambiance provided the perfect backdrop for the gathering of exclusive professionals across various industries including business executives, socialites, public personalities, digital media creators, and owners who experienced the unique blend of socializing and entertainment that Heineken is known for worldwide. 

Afterwork By Heineken is designed to offer a refreshing and engaging atmosphere for professionals to unwind and network after a busy workday while providing an opportunity for them to connect.  

In today's society, maintaining a healthy and motivated workforce is intrinsically linked to the concept of work-life balance which is essential for cultivating a flourishing workforce and nation.

Obabiyi Fagade, Country Manager, Tanzania at Heineken Beverages International, said, “We are honored to introduce the ‘Afterwork By Heineken’ to our esteemed customers in Tanzania and we are thrilled with the success of our first event here.  Afterwork By Heineken is designed to provide an unforgettable experience where our consumers savor that refreshing first sip and appreciate the craftsmanship behind every bottle. The turnout and enthusiasm we saw at Samaki Samaki Masaki were incredible. Heineken is passionate about bringing people together, and we are excited to be creating new opportunities to foster togetherness.”

The guests enjoyed an evening filled with live music, delicious appetizers and a range of beverages from Heineken’s new multi-category portfolio.

 Afterwork By Heineken comes on the heels of the recent launch of Heineken Beverages new portfolio in Tanzania. The success of this event marks a significant milestone in Heineken's efforts to connect with consumers in Tanzania as it continues to expand its footprint globally, bringing innovative and enjoyable experiences to new markets.