Thomas Mulliez, President of Moët Hennessy for Europe,the Middle East, and Africa, is in Tanzania to highlight the company’s commitment to the region’s economic and cultural growth.

The visit underscores the global luxury brand’s confidence in Tanzania as a thriving hub for premium experiences and a dynamic market for its world-renowned portfolio of wines and spirits.

Tanzania has emerged as one of East Africa’s most attractive investment destinations, with a stable political environment, progressive business reforms, and an economy projected to grow at 5.7 percent in 2024, according to the World Bank. 

The company has been a key player in shaping the country’s premium lifestyle space, introducing brands to discerning consumers and contributing to the development of Dar es Salaam as a vibrant center for high-end entertainment and cultural experiences.

In 2024, the company entered a new chapter in its Tanzania operations through a partnership with Mohan’s Oysterbay Drinks Limited (MODL), a leading local distributor with over 40 years of experience. 

This collaboration has expanded the company’s market reach, enhanced logistics capabilities, and reinforced the company’s role as a driver of local economic empowerment. 

By creating jobs, supporting local suppliers, and fostering knowledge transfer, the partnership is a testament to the brand’s dedication to sustainable growth in Tanzania. 

Beyond business, the company is deeply committed to community engagement and the celebration of Tanzanian talent. 

Through the Hennessy Cypher 2024 initiative, the company has provided a platform for African hip-hop artists to demonstrate their creativity and reach global audiences. 

Among them, one of hip hop artists stood out, making a powerful impact and elevating his artistry internationally. Similarly, a Bongo Flava embodies the synergy between the company and African culture, representing Tanzanian excellence on the global stage. 

The artists participated in remarkable experiences such as the NBA Games in Paris in 2023 and the Rwanda Basketball Africa League in 2024, further highlighting company’s deep connection to sports and African culture.

The company also collaborates with iconic local figures like designer Mtani Bespoke and entrepreneur Nancy Sumari, who reflect the ingenuity and creativity of Tanzanian culture. 

These partnerships underscore the company’s commitment to amplifying local talent and sharing Tanzania’s rich heritage with the world.

Thomas Mulliez’s visit further reinforces the company’s strategic vision for the Tanzanian market. By leveraging its global expertise and partnering with local stakeholders, the company aims to deliver exceptional experiences while contributing to the country’s economic and cultural vibrancy.

As Tanzania prepares for continued economic growth and global recognition, the company is poised to deepen its connection with the market, introduce innovative collaborations, and reinforce its position as a key player in the country’s premium lifestyle narrative.