In this article, we’ll take a look at some outstanding ways popular brands are leveraging common social media platforms to inspire popular campaigns that you may have heard of around the world.

Before we dive into a few practical examples, let’s take a moment to discuss how one can track the results of your social efforts. Simply by looking at the effectiveness of your social media marketing one can measure your sweat (KPIs) or key performance indicators to determine how successful the campaign was. Some KPIs you may consider include: Reach which is the number of people who saw your post, Impressions the number of times your post was seen, Engagement how many likes, shares, comments, etc., you received. Conversions through button clicks, follows, forms filled out, etc.

The ones you use to measure success will depend on your goals. For example, if your goal is to increase awareness, you will want to examine your reach and impressions statistics. If you’re trying to generate leads, you probably will want to focus primarily on conversions. Each brand is different, which means they will not only measure success differently but will also vary in which platforms are most effective for your digital marketing efforts.

 With this in mind, I’ve broken down two social cause campaigns as an inspiration. So, with no further ado, let’s review. 

 Brands like Netflix have a strong position in the market and a huge marketing budget to execute the most sensational campaign ideas. But that does not mean simpler ads don’t work. Take the Black Mirror Season 6 campaign from Netflix, for example. It shows that even big brands take the road to simplicity sometimes. 

Brands like Netflix have a strong position in the market and a huge marketing budget to execute the most sensational campaign ideas. But that does not mean simpler ads don’t work. Take the Black Mirror Season 6 campaign from Netflix, for example. It shows that even big brands take the road to simplicity sometimes. 

Passion for Candy Met Passion for Branding and Growth Marketing. As South Africa’s leading candy brand, Amajoya doesn't do things just any way. Since 2010, they have been creating the kind of joy that touches hearts and minds the way other candy can't.

Amajoya explored how their branding and growth marketing tactics could bring joy to the lives of more people. Amajoya looked at exploring how their branding and growth marketing tactics could bring joy to the lives of many people. Their agency team came up with the idea to launch a digital competition that prompted users to share what joy really meant to them. In doing so, they could stand the chance of winning their share of R20 000 in cash. The kind of prize that could really make a difference to their lives in the present.

The videos and content shared focused on numerous everyday moments that are made better by enjoying or sharing an Amajoya candy or toffee. It gave consumers the chance to be creative with what brings them joy, while allowing Amajoya to learn more about their audience so they can better connect their products to the kind of joy their customers were looking for.

The #MyKindOfJoy campaign inspired user generated content across Facebook and Instagram. Showing how Amajoya candies brought their joy to life. The leading brand video that spearheaded the campaign was watched by nearly 500,000 users during the month when the competition was active.

Entries rolled in to stand the chance of winning a cash prize. The campaign generated brand awareness, establishing a strong in-store brand presence while encouraging social media platform growth far beyond what we could have imagined.

Why Did It Work? This campaign managed to tap into an extremely relevant and widely loved product that brought joy to life. It exposed the previous Amajoya branding with a new one which showed their willingness to want to understand their customers.