ABSA Bank Tanzania has significantly invested in its digital banking services to support the government’s efforts to make banking more accessible and affordable for all Tanzanians.

Ndabu Lilian Swere, the bank’s Head of Retail Banking, announced this on Tuesday during the first draw of the ongoing "Spend & Win" campaign, which is aimed at encouraging customers and the public to use cards or digital banking services for their transactions.

“This three-month campaign is designed to reward our customers who use ATM cards or digital platforms for banking transactions. Our systems allow customers to access services quickly and conveniently, helping them achieve their financial goals,” said Ndabu.

"We have enhanced our digital services to align with the government's initiative to expand banking services to the underserved, while continuing to support traditional banking methods."

She added, “Our digital systems are fast and secure, with enhanced measures that meet international standards. We assure our customers that they can conduct their transactions safely through our digital platforms without worry.”

Aron Luhanga, the bank’s Head of Marketing and Corporate Affairs, emphasized that the campaign aligns with Absa’s mission to empower the future of Africa and Tanzania, following the bank’s brand promise, 'Your Story Matters.'

“As we present these rewards to our customers and enhance services through digital channels, we believe we are contributing to success stories for our customers and winners. We are also supporting the government’s mission to extend banking services across Tanzania,” said Luhanga.

The "Spend & Win" campaign will run for three months, with a new winner announced each month, who will receive a brand new Subaru Forester valued at over 40m/- . To qualify, customers need to regularly use cards or online banking services. Rashid Nassoro Said, a Dar es Salaam resident, was the first to win, taking home one of the cars.

Meanwhile, Absa, has honoured its esteemed customers with an appreciation breakfast as a token for loyalty of long-served customers.

The event held yesterday in Dar es Salaam brought together some of the bank’s long-standing customers and offered the bank an opportunity to express its gratitude for their continued support.

In his opening remarks, Managing Director Obedi Laiser highlighted the central role customers play in shaping the bank’s operations and strategies.

“Our customers are the heart of everything we do. This breakfast is a small gesture of our appreciation for the trust and loyalty you have shown us;

As a bank, we are fully committed to walking the talk by anticipating and meeting your needs at every step. Your continued support has been the cornerstone of our success, and we will continue striving to exceed your expectation,” he told the invited customers.

The breakfast coincided with the conclusion of International Customer Service Week, which was celebrated under the theme” ‘Above and Beyond’.

This theme resonates deeply with Absa Bank Tanzania’s commitment to surpassing customer expectations and providing exceptional service.

Laiser reaffirmed the bank’s dedication to delivering customer experiences that are seamless, efficient, and human-centered, going above and beyond to meet both current and future financial needs.

“At Absa, we are committed to providing the highest standards of service. Responsiveness, efficiency, privacy, and integrity are the key pillars that drive our customer experience. Our people are at the core of this mission. We invest in their development to ensure we consistently deliver exceptional service. We work as one team, keeping our customers at the center of everything we do,” he said.

He further emphasized that the bank strives to provide a service that is effortless, consistent, seamless, and error-free, while ensuring customers are kept informed at every step.