THE 2019 Copa Coca-Cola UMISSETA games have officially been launched in Manyara, cementing the Coca-Cola Company’s efforts to support sports in schools across Tanzania.
The launch took place at Kwaraa Stadium over the weekend, with the Deputy Minister of State in President’s Office, Regional Administration and Local Government (TAMISEMI), Mwita Waitara, serving as guest of honour.
The event was attended by government officials, sports officers, teachers and students from various secondary schools in Manyara.
Waitara thanked Coca-Cola for taking the launch of the games to the region for the first time and urged the youths in Manyara to prove other regions wrong by excelling in the competition.
“I would like to urge the youths here to let these sports be a learning experience and a way of starting to engage in appropriate extra-curricular activities,” he disclosed.
“Unlike in the past, sports is a lucrative business nowadays and I believe all of you can attest to this.”
He further noted that records show that there is a good number of youths from Manyara, whose talents have been discovered as a result of the Copa Coca-Cola UMISSETA games.
Bonite Bottlers’ Head of Depots for Manyara, Samwel Bitalian, said that through the games, Coca-Cola’s aim is to reach as many students as possible across the country and give them the opportunity to participate in the event and discover talents.
As part of sponsorship, he disclosed, Coca-Cola is set to distribute sports kits to at least 2,000 secondary schools in the country.
The launch of Copa Coca-Cola UMISSETA games at the regional level in Manyara is the fifth following launches in Dodoma, Tanga, Zanzibar and Mtwara.
At the national level, the games will be held at the Nangwanda Sijaona Stadium in Mtwara later this year.