The process kicked off here yesterday with mobilization of cultural troupes and singers to compile songs themed around what the attractions offer, with the drive focusing on Mkomazi National Park and Chome Forest Reserve popularly known as Shengena.
Same District Commissioner Rosemary Senyamule said the decision aims at increasing incomes for the reserved areas by enhancing the number of visitors to the areas each year.
“We have issued terms of reference on the tourism-oriented songs as their tunes must rouse the mood of listeners or viewers in the case of video clips,” the DC stated.
The district authorities have issued guidelines of compiling songs to mobilize investment in areas like maternal health, the fight against girls’ pregnancies, female genital mutilation (FGM), the push for gender equality and the need for pastoralists’ children to be enrolled in primary schools, the statement noted.
The songs needed should be of the new generation (bongo fleva), traditional dance music, cultural dance troupe music (ngomas) or religious songs.
Recently a businessman in the transport sector in Kilimanjaro Region, Hussein Abdallah popularly known as Kilenga, started advertising tourists attractions located in Same District.
The district has rare tourist attractions including the Shengena Forest Reserve Peak, natural attractions such as hawks and black rhinos in Mkomazi National Park that are not to be found in any other forest reserves in the country.
Asked what he intends to do in the tourism sector, Kilenga said forming his own cultural troupe – Lukungu Sanaa Group – is meant to advertise Same District with its various tourist attractions, by educating, entertaining and mobilizing environmental conservation, as well as extolling the Pare ethnic group.
DC Senyamule said her office will organize a stakeholders’ forum in tourism to discuss the best ways to pull in people from foreign countries to visit Mkomazi National Park and Shengena Forest Reserve.
The global growth of tourism last year stood at an average of six per cent but for Tanzania the sector grew at 13 per cent. The sector leads in attracting foreign currency and had contributed 17.5 per cent of the Gross Domestic Product (GDP).
President John Magufuli recently tasked the Ministry of Natural Resources and Tourism as well as other government authorities to do more to increase the number of tourists.
In a speech intended for a three-day Swahili International Tourism Exposition (SITE) 2019, the president said the ministry and agencies tasked with tourism promotion should do more to ensure that arrivals match the status of Tanzania as the land of Kilimanjaro, Serengeti, Ngorongoro and other renowned tourism hotspots.
Recent statistics released by the ministry show that the number of tourists entering the country increased from 1.3m in 2017 to 1.5m in 2018, with tourism generating $2.4 billion, a 7.2 per cent rise from $2.3 billion in 2017.