Vodacom says data, M Pesa leading growth drivers

16May 2019
The Guardian Reporter
DAR ES SALAAM
The Guardian
Vodacom says data, M Pesa leading growth drivers

DATA and M Pesa transactions accounted for almost 50 percent of Vodacom Tanzania Plc’s income last year thanks to an over 170bn/- investment to expand and modernise network.

Vodacom Tanzania Plc’s Finance Director, Jacques Marais.   

Vodacom’s Finance Director, Jacques Marais said in Dar es Salaam this week during briefing to investors and the media of the company’s annual results for the year ending March 2019.

Marais said M Pesa remained a leading revenue growth with an increase of 14.5 percent during the period with seven million customers using the service regularly transacting a record 49.3trn/- per month.

“During the year, we added 620,000 new M Pesa customers, a growth of 9.7 percent M Pesa transaction volumes increased 16.4 percent and M Pesa values transacted grew 16 percent,” he said while noting that ‘Lipa kwa M Pesa platform had 11,000 merchants who processed 1.1trn/- or an increase of 180 percent during the period.

On data performance, Marais said revenue growth increased by 17.9 percent with robust demand registering an increase of 34.2 percent thanks to 100 percent growth in fourth generation (4G) volumes.

“Our social media partnerships and smartphone campaigns supported by the continued investment in our network infrastructure have managed to deliver 7.4 percent growth in data customers to 7.9 million of which 3.5 million are using smartphones, an increase of 12.6 percent,” he added.

In its annual results, the only Dar es Salaam Stock Exchange listed mobile phone services company, said net profit declined by 47 percent compared to last year when over 170bn/- was realised against this year 90.2bn/-.

“The reason for the reduction of net profit is because last year we sold shares we owned in Helios Towers, a one of income outside our core business which was not there this year,” the Finance Director explained while stressing that net profit this year represents growth of 33.8 percent.

Profits were also impacted by the 5.3bn/- penalty imposed on the company after being found guilty of violating regulations in disclosure of international traffic volumes. The company which said its accounting was also impacted by a change in accounting mechanism from IAS 18 and IAS 36 to IFRS 9 and IFRS 15, has been on a sound growth path.

Going forward, Marais said the company will continue its digital journey by leveraging data analytics and segmentation saying with the acquisition of 700 MHz spectrum from Tanzania Communications Regulatory Authority during the year, it will increase its 4G coverage.