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Celtel launches `Drive Your Dream two` promotion
2008-02-12 09:58:49
By Njonanje Samwel
The mobile phone company, Celtel Tanzania Limited yesterday launched yet another promotion dubbed `Drive Your Dream 2`.
Speaking during the launch in Dar es Salaam, Celtel Tanzania Marketing Director, Margaret Kositany said the move came in response to the request that the firm had received from its customers after the successful first promotion of Drive Your Dream conducted last year.
Under `Drive Your Dream 2` promotion, Celtel customers will get a chance to win ten new Toyota RAV 4`s and the jackpot prize of latest model Toyota Land Cruiser.
``They will win a brand new RAV 4 every month for the first ten months and the grand draw will take place in December where one lucky Celtel customer will win the Toyota Land Cruiser,`` she said.
Explaining on the operation of the promotion, Celtel Marketing Manager, Constantine Magavilla said Celtel customers would only need to send a short message service (sms) once with the word NDOTO to 100 for enrollment.
``The promotion is a point driven where customers would earn one point in every 500/- used when talking, sending sms and when using internet,`` said Magavilla adding that throughout the promotion period customers could check on the number of points they had accumulated by sending the word POINTS to 100.
``The number of points accumulated will determine the number of chances a customer could win in the promotion,`` he added.
He added that the more the customer uses airtime, the more his or her chances of winning. The promotion is open to both prepaid and postpaid customers and will cost the company 550m/-.
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